Hello,
Crazy as it sounds, the next U.S. President, whether it'sBush or Kerry, is gonna help you sell
more of your stuff.
"Oh, yeah. Right Marlon. Let's see you 'splain this one tome..."
No seriously. Read this email for the complete scoop. Itain't gonna cost you a cent, pound or peso.
So wadda yougot to lose?
Well, it's election time again in the U.S. You guys andgals in UK, Australia, Japan, New Zealand, Canada and soforth are probably even hearing about it.
The candidates are making their final whistle stops. It'sa good time to talk the marketing of a President.
There's a lot YOU can learn from this year's election thatcan show you the path to selling more of your stuff.
Isn't it kind of strange that the most prestigious job inthe U.S. comes down to one thing --
M-A-R-K-E-T-I-N-G!
See, marketing is about selecting MARKETS for a product orservice and designing an APPEAL to that MARKET that willget a response.
That's what marketing is. The study of and appeal tomarkets. I bet a lot of people teaching marketing don'teven understand that.
Yeah, you have the traditional marketing mix of product,price, promotion and distribution (or place).
But at heart, it's just about markets. Who is in themarket for MY product (or service).
Think of it like this: The President IS a product that issold to markets. Who are those markets?
Gays, lesbians, religious groups, right wing, left wing,investors, educators, labor unions, moms 'n dads,corporations, small businesses, and so forth.
You will hear each of the candidates specifically pick outcertain of those groups and make an appeal or promise tothem.
The appeal or promise is essentially a HEADLINE. It's thearticulation of a promise or a benefit.
A candidate is in the JOB of picking out groups or marketsand making a PROMISE to them of a BENEFIT.
If you WATCH TV, you'll see them speaking to differentgroups, making appearances at schools, labor unionrallies, army groups, educators and so forth.
All in an effort to GET PUBLICITY for a marketing messagedelivered to a specific group or audience.
They don't give a speech 'cause they wanna get theirmessage to the local PTA. They do it because they'll getnational media coverage and gratus media coverage.
So instead of paying for radio ads or TV spots, they getadvertising without forking over any green stuff.
You'll notice they use all the media: TV, radio,billboards, publicity, direct mail, telephones, and moreI'm not thinking of right now.
Heck, they even have the equivalent of a commissionedaffiliate program -- you help ME get elected, and you'llget pork barrell legislation back in return, or you'llget a cushy cabinet position...or somethin' along thoselines.
What can YOU learn from this?
What GROUPS are you aiming specific promises or messagesat for your product or service?
Even the President lives and dies by marketing. And if heor she needs to know it, don't you think YOU better knowit too?
Best wishes,Marlon Sanders
P.S. If'n you want a crash course in marketing (bothonline and offline), you can get it
at:http://getyourprofits.com/z/264/cd24010
(By the way, if you problems on your PayPal limit, we havean alternative payment method. Just live chat usat amazingformula.com/support)
You may not make it to running for President. But I betyou can get a better job, start a more successfulbusiness, promote your group or organization with moresuccess -- or help your kids be more successful in life.
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